Tap into the power of LinkedIn for your business
People in nearly every industry rely on LinkedIn as a way to network with other professionals. It can be used for everything from searching for a new job to finding people to partner with a new business. Professionals can engage with one another, discussing topics that are relevant to their industries and build beneficial business relationships.
If you own a business, it also can be a powerful way to increase your online traffic and to get your content noticed.
With a little bit of work, you should be able to build a profile that not only makes it easy to network with industry professionals but also promote your company. If you are ready to tap into the power of LinkedIn, try putting the following tips into action.
Promote your profile on your personal site
If you want your LinkedIn profile to start getting noticed, you should think about promoting it. One great way to do that is by sharing it through your own personal website or through your blog.
Start by creating a profile badge on LinkedIn. Then, post the badge in a visible location on your website or on your blog, making sure to include a link to your LinkedIn profile. With multiple badge designs available, you shouldn’t have any trouble finding a style that blends well with the overall look and feel of your website.
Use compelling anchor text to drive more traffic to your website
The default anchor text that LinkedIn uses when you add a link to your website isn’t exactly eye-catching. You can get more people to notice these links by changing the anchor text to something that is a bit more compelling. Modifying the default anchor text is a simple way to get more people to notice and click on these outgoing links, resulting in more traffic to your site.
Use saved searches to streamline your LinkedIn experience
If you are planning on searching for the same types of jobs or people on a regular basis, you may want to look into saved searches. LinkedIn provides users with an opportunity to save as many as ten job searches. You can also save up to three people searches. The process couldn’t be easier. All you have to do is click on the “Save Search” button that is located at the upper right-hand side of the page. This will make it fast and easy to run the same searches again in the future. You can even set up email reminders so that you remember to check the searches again at a later date.
Opt for an open profile
If you want to connect with as many people as possible, and open profile is the way to go. This type of profile allows you to reach out to any member on LinkedIn, regardless of whether or not you are connected or what level of membership they have. They do, however, have to have enabled the option to accept messages from open profiles.
Connect your LinkedIn account to Twitter
Every time you update your status on LinkedIn, consider sharing the update on Twitter as well. This will allow you to reach far more people with each of your updates.
To benefit even more from this tactic, consider mentioning relevant companies or individuals on Twitter using the @mention feature. All that you have to do is include the @ symbol along with the LinkedIn profile name of the company or individual when you share a status update on Twitter. The company or individual that you mention will be notified, helping to draw additional attention to your tweet. Your status update will also be visible to their followers on Twitter.
Update your status frequently
Staying active on LinkedIn is a great way to draw more attention to your company’s profile. One easy way to do this is by regularly updating your status.
Assuming you’re already doing regular status updates, you can make the process even more effective by taking advantage of some of the targeting tools that LinkedIn has available. These tools allow you to specify details about the audience that you want to share each status update with. For instance, you can specify the industry, the size of the company, the location of the business or individual, the job title, the number of employees that a company has, or an individual’s level of seniority with their employer. As long as at least 100 users on LinkedIn fall into the category that you choose, you should be able to target very specific groups of people.
Track engagement with a content marketing score
The Content Marketing Score is a metric provided by LinkedIn that helps measure the engagement of users as it relates to a variety of different topics. The score is determined by a number of different factors including how engaged users are with group pages, company profiles, updates from employees, sponsored content, and posts by influencers. This score, which is available to Business Solutions members, can help you fine-tune your content to get better results.
Advertise or do sponsored post updates
Paid advertising is now available on LinkedIn. You can either purchase ads or you can purchase sponsored updates. Like other social networks, LinkedIn provides users with the opportunity to target very specific audiences. For instance, you can target your ads to individuals who have a particular type of job or who work in a specific industry. This can help ensure that your ads are reaching the right groups of people.
When you use LinkedIn correctly, you’ll succeed with digital marketing in reaching people in your industry.
Optimize your profile for search engines
If you really want your profile to get noticed, make sure that it is optimized for the search engines by including relevant keywords in your content. Along with adding keywords to the headlines and titles on your page, you can also add them to the content of your profile itself.
LinkedIn groups provide an opportunity for you to engage with other users on LinkedIn. When you join a group, you can send as many as 15 messages each month to other people who are in the same group. Before you can take advantage of this option, however, you have to have been on LinkedIn for at least 30 days. There is also a four-day waiting period after you join a group before you can begin sending messages. Keep in mind, as well, that the 15-message limit does not include any replies that you receive to your messages.
When you join a group, you also have a chance to learn more about all of the other members of the group by viewing their profiles.
Don’t feel discouraged if you can’t find a group that is relevant to your business. Instead, you can start a group of your own. Becoming a group administrator is a great way to set you up as an industry leader. It also provides an opportunity for you to network with other people who are in your industry or who are interested in the types of content that you are dealing with.
It can be challenging to come up with a good balance between having a well-optimized LinkedIn profile and staying on top of the everyday tasks that are required to keep your business running. Although the initial process of optimizing your LinkedIn profile does take a little bit of time, the effort is well worth it. Once it is set up, you can continue to benefit from it for a long time to come.